Nissan understands that outdoors enthusiasts and hunters make up a good portion of drivers in the market for a full size pickup like the Nissan Titan. It was for just this reason that Nissan introduced the Project Titan campaign at the 2014 Shooting, Hunting, and Outdoors show in Las Vegas. The purpose of this campaign is to get real-world input from drivers and potential buyers of Nissan’s largest and most capable truck. At a rifle and skeet shooting range in Boulder City, NV, the Nissan Titan was on display with a real-world off-road challenge course to show off its current capabilities in PRO-4X guise.
Nissan’s Rich Miller took the opportunity to gather feedback from drivers and interested customers. A lot of the major hype was centered around the new partnership with Cummins to put a turbo-diesel in the upcoming Titan, making it the ultimate off-road truck. Since the whole purpose of Project Titan is to define and build the ultimate off-road truck, the entire event has been considered a success. Be sure to keep watching here for more information about Nissan’s off-road engineering. Interested customers can also stop by Nissan of Clinton to check out the capable and versatile Titan in person.